Joanna is one of our all time favourite designers. Her range is inspired by Japanese street fashion..
Kogal is a subculture of girls and young women in urban Japan, they are characterized by conspicuously displaying their disposable income through distinctive tastes in fashion, music, and social activity.Kogals are easily spotted worldwide and are known for wearing miniskirts, copious amounts of makeup, hair coloring (usually blonde or brown), artificial suntans, and designer accessories. Kogals' busy social lives and desire for new material goods lead them to be among the first consumers brand new mobile phone technology, and their taste in clothes tends toward Burberry scarves and Louis Vuitton handbags. They spend much of their free time (and their parents' income) shopping or during the summer, kogals may sometimes be seen at the beach.
